Recently, the FDA proposed an update to the Nutrition Facts label for packaged foods reflecting the link between diet and chronic disease, more realistic portion sizes, and revisions to daily values of certain nutrients.
You might not think this has anything to do with you as the retailer. But look more closely:
1. Consumers have relied on the Nutrition Facts label for over 20 years to help them make healthy food choices for their families.*
2. The FDA has consistently provided information to combat chronic illness. For example, obesity is one of the country’s most serious health threats, and the proposed changes would more accurately highlight calories and serving sizes.
3. Requirements by the FDA to declare certain information have actually prompted manufacturers in the past to change the nutritional makeup of their products.
This points to three corresponding conclusions:
1. Consumers want and seek out information.
2. The FDA Nutrition Facts label is a recognized source.
3. Manufacturers are responding by creating healthier foods.
There is a thirst for knowledge in the marketplace, and you can turn it into an opportunity.
We all know that most shoppers don’t pick up every single item on the shelf to read each nutrition label. They scan. Second only to what shoppers see on the product’s front label is what they see on the shelf tag. When you incorporate vital information — that you know your customers are seeking — right on the shelf tag, you help them make informed decisions, before they have to read the information on the back.
This helps establish you, the retailer, as a trusted source of information.
Nutritional shelf tag services such as NuVal® help shoppers see, at a glance, the nutritional value of the food they buy. In addition, sustainability shelf tag services such as HowGood inform your customers of manufacturer best practices and quality of ingredients.
Bacompt can incorporate these services, and more, into your shelf tag program. By mining and managing nutritional and sustainability data, Bacompt can help you bring the information your customers are seeking to the shelf edge.
* Data from FDA’s Health and Diet Surveys in 2002 and 2008 show that more and more consumers are using the Nutrition Facts label. For example, the percentage of respondents reporting that they “often” read a food label the first time they purchase a food product rose from 44 percent in 2002 to 54 percent in 2008, and, among these consumers, two-thirds reported using the label to see how high or low the food was in components such as calories, sodium, vitamins or fat. More than half said they used labels to get a general idea of the nutritional content of the product. — Source: Proposed Nutrition Facts Label At-A-Glance